Our cane sugar and Madagascan vanilla extract are Fairtrade-certified as well as organic. The sugar comes from Azucarera Paraguaya (AZPA) in Paraguay. Their mission is to provide the highest quality sugar while keeping environmental impact to a minimum. Each grower receives the same payment per ton of sugar cane and is guaranteed quick payment, usually within 15 days.
The Sugar Cane Mill provides assistance to all the Mill employees, Sugar Cane farmers and their families. Schools are provided for the children of all employees and agricultural workers. Healthcare is also provided for all employees, farmers and their families. Growers receive a guaranteed price and are paid within 15 days of delivery. The sugar mill, its employees and the farmers all benefit from Fairtrade certified status.
Sustainable Farming:-Between 2001 and 2013, there was an 18-fold increase in land dedicated to organic sugar cane cultivation in Paraguay alone–from 10,000 acres to over 180,000 acres. As demand for organic sugar continues to increase, more and more local farmers are receiving training and help to convert to organic farming practices. With more farmers converting to organic cultivation less pollutants are going on the land, which helps protect the environment, as well as the health of farmers and their families. After the farmers take their cane to the mill for processing the used sugar cane, called bagasse, is used as fuel for the generators to power the mill and surrounding villages.
All of the sugar cane that is harvested from our farming cooperatives in Paraguay is “green cut”. This means all of the cane is cut by hand and never sprayed or burned. The leaves and tops of the sugar cane are left in the field as a nutrient source for soil and as natural weed control.
Together the Fairtrade ingredients in Gusto Cola comprise 73% of the total ingredients, excluding added water.